Supertel Hospitality, Inc. Objectives
Our primary objective is to increase shareholder value by improving the operating cash flow of our portfolio.
Acquisition Strategy
- Nationally or regionally franchised hotels
- Hotels within existing geographic clusters
- Situations where we can add value with our operating discipline
Development Strategy
- In urban or resort locations with high demand and low supply
- Locations with strong industrial bases and/ or government installations, colleges and the potential for future growth
- Markets that currently have an aging hotel presence
Internal Growth Strategy
- Improve operating results through: Continuous improvements in, Labor efficiencies, Overall cost controls, Daily rate management
- Increase emphasis on local sales efforts
- Maintain close relationship with management companies to obtain operational efficiencies
Financing Strategy
- Maintain an overall low leverage of 40-55% of long-term debt to investments in hotel properties
- Obtain an initial 60 -75% leverage on acquisitions through the use of revolving credit facilities and new borrowings